Website Copy That Does the Selling So the Design Does Not Have To.
Most website copy describes the business. What it does, what it offers, how long it has been around. The visitor reads all of this and still does not know whether to get in touch. Good website copy talks to the reader, not about the company.
We write website copy from the opening headline to the footer, working from a brief that covers who reads the site, what they need to believe to take action, and what that action should be. For businesses operating in both Spanish and English markets, each version is written for that audience rather than translated from one to the other.
The delivery includes structured DOCX files organised by page and section for clean CMS pasting, strategic notes explaining the key decisions, and one revision round if the draft needs adjusting against the brief.
What this covers
- Homepages
- Service and product pages
- About and team pages
- Contact and conversion pages
- Header and navigation copy
- Meta descriptions on request
New site launches, rebrands, companies entering Spanish or English markets, businesses whose website undersells what they offer.