Long-Form Articles That Say Something, Not Just Fill a Calendar.
Most content marketing produces articles that are indistinguishable from the next twenty results in the search results. They cover the topic without adding anything to what already exists. An article worth writing makes a specific point, addresses a specific audience, and demonstrates something about the organisation that published it.
We write long-form articles, guides and thought leadership pieces for businesses that want content worth publishing. The brief covers the audience, the angle, what the organisation wants readers to think after reading it, and how it fits the broader content plan.
For ongoing content programmes, we produce a quarterly plan with topic, angle and conversion goal for each piece. The articles come from that plan rather than from a keyword list.
What this covers
- Long-form articles (1,000-3,000 words)
- Guides and how-to content
- Thought leadership pieces
- Topic and angle briefs for internal writers
- Quarterly content plans
- SEO considerations built in
B2B companies, professional services, organisations running thought leadership programmes, companies entering Spanish-speaking markets.