Bodega Vistalegre
Almendralejo, Badajoz · 2023
Full website rewrite and brand voice guide for a Almendralejo wine producer entering direct-to-consumer sales.
Bodega Vistalegre had been selling through intermediaries for fifteen years and had a website that reflected that. The copy talked to distributors, not to wine buyers. The rewrite shifted the voice toward the end customer, explained the viticulture story without being pretentious, and made the purchasing options clear.
Clinica Salud Rural
Badajoz · 2023
Patient-focused website copy and email onboarding sequence for a Badajoz healthcare clinic.
The clinic had a website written in medical language that most patients found off-putting. The brief was to make the copy accessible without making it informal. We rewrote all service pages, the about section and the booking process copy, then built a six-email sequence for new patients.
Cooperativa Tierra Sur
Zafra, Badajoz · 2024
Product copy and ongoing content strategy for a Zafra agricultural cooperative selling Extremaduran produce online.
Cooperativa Tierra Sur had started selling online and found that their product descriptions were failing to communicate what made the produce worth the premium. We rewrote the catalogue copy, built a content calendar and wrote the first three months of articles positioning the cooperative as an authority on Extremaduran food culture.
We work with many more clients under confidentiality agreements.
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