Timelines start when we have the complete brief and any required source materials.
A project document goes back and forth to get the scope right. If there is no existing brief, we create one on a 30-minute intake call. The brief defines audience, conversion goal, existing materials and any constraints.
We research how the target reader describes the problem the product or service solves. Competitor copy, customer language, existing reviews. This produces a language brief that informs every word in the draft.
A first complete draft arrives with a strategy note explaining the key decisions. The note covers headline logic, structure choices and any areas where the brief was ambiguous and how we resolved them.
One revision round is included in all packages. Revisions are brief-aligned changes. A change of direction is a scope conversation. Revision notes should be specific and reference the brief where possible.
Final files in agreed format with a terminology note documenting key decisions. For clients with multiple projects, this note builds into a project glossary that ensures consistency across all future copy.